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30.09.2019, 22:39

Promoting Alfa Romeo and Maserati with an Escalator Handrail

Events, Americas, Retail, Supplier News

Canadian luxury car dealership The Mark Motors Group, implemented EHC's ADRail™ escalator handrail solution to promote Alfa Romeo and Maserati at the 2019 Ottawa Gatineau International Auto Show.

The event which was held at the Shaw Centre in downtown Ottawa, Canada from March 21-24, featured several luxury car marques, with the ADRail™ campaign managed and executed by Time2Ad Inc. (an EHC licensee) following a similar promotion of the Porsche brand in 2018.


Liza Mrak, Mark Motors Group Executive Vice-President, says: 

"Mark Motors Group is proud to announce their participation and successful completion of another Ottawa Gatineau International Auto Show.


"We are once again delighted by the eye-catching, inventive nature of the ADRail™ escalator handrail wrap to draw attention to our luxury brands."


Event producer, Peter Ginsberg, adds:

"We are very pleased to have implemented EHC Global’s ADRail™ escalator handrail advertising solution once again at this year’s Ottawa-Gatineau International Auto Show.


"ADRail™ provides a unique and exclusive hands-on opportunity for automotive manufacturers and sponsors to increase brand awareness and connect with thousands of consumers throughout the auto show."


The solution which has been developed by the world's largest handrail manufacturer for escalators and moving walkways, consists of a custom graphic film that is applied directly over the handrail by a qualified installer. ADRail™ features an antimicrobial surface and is ideal for short-term advertising, branding, and safety awareness campaigns.


ADRail™ also provides a source of ancillary revenue for building owners, property managers, and event organizers. To date, EHC and its global network of licensees have implemented ADRail™ installations worldwide to promote leading car brands such Audi, BMW, Mercedes-Benz, Porsche, Range Rover, Land Rover, Smart, Suzuki, Nissan, Kia, Toyota, and Mazda.


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