Fever-Tree's Headquarters building in Hammersmith, London.
Fever-Tree's London HQ Redesign
Fever-Tree appointed ThirdWay Interiors to design its headquarters building in Hammersmith spanning 7,000 sq ft.
Incorporating a range of raw and natural materials, the office oozes character and showcases Fever-Tree’s explorative nature. Key to the design brief was Fever-Tree’s commitment to its ‘foraging’ roots, searching for the very best botanical ingredients, which have also been showcased in its meeting rooms, named after various Fever-Tree tonic flavours and in-house ‘taste wheels’. ThirdWay’s designers also incorporated the company’s core values with the use of only natural and organic materials throughout the whole of the space.
“Fever-Tree’s pioneering approach to the drink’s market gave us a great insight into how their office should be designed. We wanted to portray their creative qualities and worked closely with the Fever-Tree team to bring together a perfect balance of important company values and contemporary office design” said lead designer, Charlotte Toon.
A main focal point of the office is the bar area. Designed with a ‘pop-up’ feel, the space was created to encourage tasting events and celebrate the brand’s innovative approach to the market. Another exciting element of the office design is a large stained black wood-panelled wall with hand painted art, featuring the Fever-Tree branding.
The space also boasts industrial features, including a suspended light system with large, dark pendant lights.