Register
 (photo: )
03.07.2019, 21:25

Consumer Packaging and Food Waste

Cleaning & Waste Management, Catering, EMEA
Atheon Analytics CEO, Guy Cuthbert, explains how new retail food portions and packaging materials can help reduce consumer waste.

 

According to a recent study from WRAP, approximately 60 per cent of household food waste arises from products that are not used in time. The study finds consumers need clearer information and innovation in packaging to help reduce this waste which is valued in the United Kingdom at £6.7 billion annually.

 

How, then, can retailers and suppliers introduce, test and measure the effectiveness of changes to packaging?

Innovations including split-packs, resealable packaging and sustainable alternatives to plastic may help to reduce waste but will not survive if sales are adversely affected.

 

The answer therefore lies in robust analysis of the performance of individual products, sold in individual stores, on a daily basis. This may sound obvious but, despite all large retailers collecting this data, much of their analysis uses highly-aggregated data-sets whilst additionally ignoring valued detail.

 

When considering packing changes it is necessary to include key product details including case size, product shelf life, and limitations relating to the type of packaging currently in use.  Additionally, it is necessary to set these in the context of promotional patterns, local shopper behaviour, and price architecture.

 

These details become key to reducing waste with specific customer groups.

 

By way of (obvious) example, single-person households present significant opportunity for lowering waste whilst simultaneously enhancing supplier brand perception by combining single-portion packaging with low-plastic innovation.

 

Despite a widely held perception that single-portion products reduce profitability, the reality is many such products perform very well. Detailed analysis shows that they can simultaneously increase sales and reduce waste with specific shopper groups. Unsurprisingly perhaps, they are more likely to achieve or exceed target performance in metropolitan centres rather than rural areas. Single-person households are more common in urban areas, so aggregated analysis which ignores this might suggest that they perform poorly.

 

Retailers need to embrace modern analytical technologies which blend machine learning and data visualisation to create tools which point the way. The discipline of visual analytics enables rapid exploration from macro-patterns to micro-details, whilst retaining context. This is a powerful approach for monitoring short-cycle ‘test and measure’ product trials.

 

Rapid, detailed analysis drives rich understanding, leading to better-informed decisions around packaging innovation.

 

 

 

 

Article rating:

vote data

Leave a reply

Rushmore Primary School. (photo: )
Delta Security  - 12.02.2019, 08:07

Delta Secures a Local Primary School

UK high-security specialist Delta Security has installed a sophisticated 1080p HD CCTV system at the Rushmore Primary School in Hackney.

The Bridges Shopping Centre in Sunderland. (photo: Bowman Riley Architects)
FM Editor  - 15.04.2019, 10:47

OCS Achieves Success at Revo ACE Awards

OCS UK has been named "Top Scoring Service Supplier 2019" at this year's Revo ACE Awards which celebrate retail destinations and people that deliver a consistently positive experience for customers.

 (photo: )
FM Editor  - 01.05.2019, 09:05

Future-Orienting Building Systems

A new BACnet/IP automation station from Sauter interfaces with common field bus protocols, the IoT and Cloud storage solutions to facilitate the control of critical building systems.

 (photo: )
FM Editor  - 15.03.2019, 08:10

International Property Award for APAC House

Sodexo's APAC House regional headquarters building in Singapore has won an award in the Office Category of the 2019 International Property Awards.

 (photo: )
FM Editor  - 11.11.2019, 20:06

Aramark in Veterans Recruitment Drive

Following the involvement of its employees in activities to mark Veterans Day today, Aramark has announced it will be recruiting thousands of former armed services personnel in 2020.

 (photo: Frederick Tubiermon)
FM Editor  - 08.11.2019, 13:46

Fire Rated Screens Contract

Steel glazing systems supplier Wrightstyle will design and install fire rated screens for the new Tube station at Battersea Power Station which forms part of the Northern Line extension.

(L to R:) Sarah Dillon, Lucy Gordon and Nina Robinson will be helping to host ESPLawLive. (photo: )
FM Editor  - 07.11.2019, 15:55

UK Workshop on In-house Abuse (London, 12th November)

Workplace grievances and sexual harassment in the #MeToo era will be the focus of an interactive day for HR and Employee Relations (ER) managers who wish to learn about handling potentially complex...