Sustainable Food to Go
UK caterer Bartlett Mitchell has launched ‘Food to Go’, a sustainable 'grab and go' lunchtime eating concept.
The food range, which includes sandwiches, wraps, salads, snacks and desserts, has been developed to provide a fresh and nutritious alternative to high street options while reducing the impact of lunchtime packaging waste.
Demand for quick and convenient lunches is growing with grab and go sales increasing by seven per cent in the UK last year. It is now worth £20billion and makes up 70 per cent of all lunchtime choices.
The company believes Food to Go will deliver options to these consumers in an environmentally friendly way. It has developed bespoke packaging that uses 100 per cent recyclable plastics and cardboard, in addition to the sandwich packaging film that can be composted within 12 weeks.
More than 80 recipes have been created for the range and will be made fresh at its locations each day. These include buckwheat, edamame beans, baby spinach and sweet potato with tomato and cucumber salad, beetroot, almond and cranberry bircher muesli and linseed roasted salmon with free range egg, courgette and baba ganoush wholemeal wrap.
The selection will also be refreshed quarterly to tie in with seasonal events and produce, and ensure it keeps apace with food trends. It includes vegetarian, vegan and gluten and dairy-free options with identifying icons for consumers. Nutritional information will be displayed on labels and the products will be listed on My Fitness Pal - appealing to diet conscious consumers.
The concept was trialled at a client site in Canary Wharf and benchmarked against high-street equivalent products. Around 5,000 people were surveyed during the trial with customers able to provide feedback on the range.
Developed by Emma Sison, marketing designer; Steve Fox, purchasing director, and David Steel, development chef Food to Go additionally affirms Bartlett Mitchell’s sustainability policy (the company was the first contract caterer in the United Kingdom to be awarded three Stars by the Sustainable Restaurant Association (SRA).
Lin Dickens, marketing director, says: "The popularity of grab and go continues to increase but we know that customers are concerned by the amount of waste their packaging creates.
"Sustainability is extremely high on our agenda too, and in developing this range we were committed to reducing the environmental impact of grab and go. Our solution was to invest in bespoke packaging that can be thrown in the recycling bin.
"We haven’t compromised on taste and have a wide selection of fresh lunchtime options that have been shown to rate better with consumers than equivalents from the high street. We plan to update the range regularly to provide customers with greater choice and flexibility in their lunchtime choices."
Food to Go is currently being rolled out to all Bartlett Mitchell cafes, delis and restaurants.